MEET AMMAR CHARANI
Philosopher.
Teacher.
Seeker of What Truly Matters.
Exploring the deepest questions of health, meaning and human potential.
Building a movement of existential wellbeing.
Designing a new way to live well.
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"Health is not the absence of illness.

It is the alignment of being."
WHY THIS WORK MATTERS
The question that changed everything.
For years Ammar searched for a model of wellbeing that addressed more than the physical- something that spoke to meaning, purpose and the deeper dimensions of being.

He saw an epidemic of disconnection, from self, from others, from nature and from what truly matters.

Out of this enquiry emerged purposehood- a holistic framework for existential health and human flourishing.

Read more about the philosophy
My Purposehood Guiding Star: “I will inspire people to discover and live this existential purpose, therefore, I will live mine.” Ammar sought fulfillment at a young age by exploring anthropology and world religions spending ten years with Sufi masters and religious scholars, studying, teaching, and subsequently serving as a cleric.

Later he focused on entrepreneurship, where he started and seed-invested in over thirty businesses, four of which are in YPO, a global leadership community of chief executives. As a volunteer, he is a founding member of the YPO Change Makers Club and eleven chapters spanning four continents, positively impacting their communities.

Ammar holds an engineering degree from the University of Central Florida, and he is a Harvard Business School alumnus from “The President’s Program in Leadership.” After a near-death experience followed by an eleven-year deep dive into the purpose of life and the why of existence, Ammar has been sharing a transformational framework —The Purposehood Method™— in workshops, talks, and courses based on his book (Amazon #1 new release in Humanity Philosophy and Transpersonal Psychology): “Purposehood: Transform Your Life, Transform the World”.

Today Ammar is focused exclusively on learning, writing, and teaching Purposehood Life Engineers, Purposehood Business Engineers, and Purposehood Existential Therapists to ignite a movement to build a better future for all by unleashing the potentiality of every human toward their existential purpose.
01
The Search Begins

A lifelong quest for meaning through philosophy, anthropology, world religions, and the great questions of human existence.
02
A Heart-Stopping Realisation
A near death experience followed by 11 years of deep inquiry into the purpose of life and the why of existence.
03
Purpose in Action

From entrepreneur and investor to community builder- creating businesses, leading global initiatives and driving impact at scale.
04
The EASE Framework

The Purposehood Method- teaching and training Purposehood engineers to unlock human potential and build a better future for all.

"Because a life worth loving, doesn't happen by chance.

It's engineered."
Unleashing Human Potential
Philip Guarino, sits down with Ammar as he recounts his near-death experience and how it led him to find purpose in all aspects of life. They discuss the purpose-to-productivity pipeline and the dangers of living by a “work-life balance” mentality. This episode provides perspective and advice for any busy entrepreneur working to build a meaningful and socially conscious venture. Tune in to learn how you can find and build purpose within yourself, family, work, community, and your environment.
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